Quba New Media

Myhrtoolkit: new HR Software as a Service launched

Thursday, October 30, 2008

Quba has launched a new Software as a Service (SaaS) product aimed at the Small and Medium Enterprises market.

Myhrtoolkit is designed specifically for businesses with between 5 and 500 employees and tracks sickness absence, handles contracts of employment and handbook, manages holiday requests, and handles task delegation, appraisals, and document storage. And because Myhrtoolkit is web-based, it gives secure control of employee information from any Internet-connected computer, with no software install. The product is already widely used in the South Yorkshire region by local businesses such as Blundells, Holbrook, and GBeye.

Rob Wilmot, Director of Quba’s Cloud computing business, believes that the demand for Myhrtoolkit is huge. “There is a very real need for this product. It’s the ideal tonic for companies that have reached a certain size where keeping track of the day-to-day staff administration is starting to become a pain. Managing employees is one of the biggest challenges faced by growing businesses. Myhrtoolkit.com gives access to the kind of functionality that until now was only to be available to the biggest employers”

Love Quba - Enter Our Competition

Thursday, September 25, 2008

Win a luxury weekend for two!

Enter Love Quba

Google adds some polish to the web browser market

Tuesday, September 16, 2008

Internet heavyweight Google has entered the web browser market and looks set to upset the dominance of the established players with the advent of Google Chrome.  After a minor PR blunder with regards their terms of use now rectified, the browser has faced scrutiny of the web community and on the whole received the thumbs up.

Based on the Apple inspired open source WebKit engine we wouldn’t anticipate the browser causing the headaches that Internet Explorer has when it comes to web standards. That said it is still worth checking that your website displays properly so we would suggest downloading it and trying it from: 

http://www.google.com/chrome

Whilst not necessarily groundbreaking the product does boast some nice features such as a hybrid address/search bar that Google calls the Omibox, detachable tabs that can be dragged and dropped and a graphical homepage of your most visited list of websites. 

With browsers now doing more than just displaying text and graphics, browser speed has become a key issue. This is one area where Chrome really scores, particularly when it comes to technologies such as JavaScript and AJAX . In fact, when it comes to comparing Chrome against market leader IE in this area it is up to 10 times faster and beats both Firefox and Opera.

The question is whether Chrome will make a real dent on Microsoft’s Internet Explorer with its 75%* share of the UK market. Surprisingly its distant cousin Safari, according to the same survey, holds a paltry 0.03%. Speed alone will not be enough win over those millions of users entrenched in IE it will require something far more radical and enticing, which is just what Google is good at. Watch out Microsoft!

*The Guardian / Nielsen Online

11 gold medals; 1 million hits; one great team.

Tuesday, September 09, 2008

Quba put in an award winning performance to deliver a banner campaign for Speedo in record time.

When Speedo needed an online campaign to promote the success of Olympic athletes Michael Phelps and Stephanie Rice, they turned to Quba to deliver a series of online banner adverts in record time. Phelps who won eight gold medals and Rice who won three, featured in the banners wearing beachwear in striking photographic poses. Viewers where then encouraged to click with the opportunity to win Speedo beachwear.

The digital campaign is a first for Speedo and the ideal medium for them to reach their target audience of teenagers and young adults.  With the media campaign booked for the bank holiday Monday it meant that the Quba team needed to pull out all the stops and burn the midnight oil in order to meet the deadline. Quba also produced an interactive rich media banner featuring video of the athletes and the opportunity to enter the competition by submitting details into a form embedded into the banner itself.

“This was a challenging project” said Quba’s creative director Matt Jones “not only did we have to deliver the campaign in a very short timeframe but we had to use cutting edge technology to produce 34 variants of the banners for the overseas markets, this was no small task due the fact the translations meant that each banner needed to be tailored to exactly fit the copy”.

Building on this success, Speedo has already approached Quba to create another campaign to celebrate and promote the success of the Speedo Fastskin LZR racer suit. Following the success in the Olympics sales of this product have rocketed.

Matt commented further that “Many of our clients are using the Internet more and more to market their products and services. The medium is both highly targeted and accountable. We now have a growing team of specialist based in our Manchester office”.

How to stand out from the crowd

Thursday, September 04, 2008

Latent semantic optimisation, content DNA, H1 tags, meta data, keyword density, Google algorithm. It’s enough to make your head explode. All you want to know is “will people be able to find my website when they enter specific terms into a search engine that relate to my new product or service?” The answer is NO, unless your website has been optimised in the correct way. You can do some of this Search Engine Optimisation (SEO) yourself whilst other technical activities will need to be carried out by your web developer.

Basic SEO doesn’t require specialized knowledge of algorithms, programming and taxonomy but it does require a basic understanding of how search engines work. There are two aspects of search engines to consider before jumping in. The first is how spiders work. The second is how search engines figure out what documents relate to which keywords and phrases.

Google and Yahoo both have an uncanny ability to judge the topic or theme of documents they are examining, and use that ability to judge the topical relationship of documents that are linked together. The most valuable incoming links (and the only ones worth perusing), come from sites that share topical themes.

After Titles and Meta Description data good content is the most important aspect of search engine optimization. The easiest and most basic rule is that search engine spiders can be relied upon to read basic body text 100% of the time.

No agency is able to give you cast iron guarantees with SEO as this is a constantly evolving area due in most part to Google continually “tweeking” the algorithm by which it displays search results. The only way to guarantee No1 spot is to outbid your competitors and invest in Pay Per Click (PPC) campaign – proceed with caution here as this is the quickest way to literally burn money if not set up and managed right. Agree on budgets for media spend and demand detailed reporting on a weekly, or daily basis if necessary.

Never be afraid to ask questions of your online marketing agency. If you don’t get the answers you want simply go online and find another one that speaks in plain English.

Cloud Computing: The future of Software

Thursday, August 07, 2008

Since the mass proliferation of the Internet in the mid 90’s, software - traditionally installed on the PC or local server - has been shifting from running locally on the computer desktop to globally via the web browser. There has been a consistent, pervasive movement which has progressively changed the way that businesses engage with their customer and staff. The thing is though that it’s been so gradual no one has really thought much about it.

Over the last decade, this pervasive process has had many names including Application Service Provision (ASP), Software as a Service (SaaS) and more recently the phrase Cloud Computing has entered the common vocabulary.

We’re going to hear a lot more about Cloud Computing from now on. Why? Because early on this week a story has broken effectively announcing that Microsoft has acknowledged that the days of the operating system - in a box, on your desktop - are numbered. With their exposure of a project code named ‘Midori’ we get the first real sign that Microsoft is seriously planning the move from the traditional Operating System to the Internet Cloud, (it has dallied with the idea of making your documents available on the web before, but without a shift from the OS).

So what does this mean for the average Microsoft Office user?  The simple answer is that someday, probably in the not too distant future, we’ll all be using our web browser to do our word processing, spreadsheet building, and slide presentations, and rather than storing files on our PCs or in-house office servers, they’ll be held in great big data centres, quite literally on the other side of the world.

But so what’s so special about this? Hasn’t Google been providing web based word processing and spreadsheets for some time already? The answer is yes, of course. But whereas Google has been providing these services as market testers (some might say spoilers biting at the heels of Microsoft), it’s not a paid for services and is cross subsidised by Google’s core ad based search. What’s got people talking is that this is Microsoft’s core business and when they make the move to Cloud Computing there will be a naturalised paradigm shift the likes not been seen since the move from Windows 3.11 to Windows 95.

Here at Quba we’ve been doing stuff in the Internet Cloud since the beginning of the decade. In 2001 we built Vauxhall and Renault car dealerships with a web based insurance system, (back then they were called extranets). In 2004 we delivered an end-to-end customer relationship management system for the New Technology Institute which powers their public web site, with a backend office that still sits at the heart of their business processes today. Symphony, our Internet Cloud Event Management software services events ranging from NHS conventions to the Church of England’s Lambeth Conference.

Whilst writing this blog article my Daughter Grace aged 6 asked me what I was doing. I said I was writing an article about clouds. She went quiet for a while and after 10 minutes she gave me the picture, rendered in Microsoft Word, and proudly displayed at the top of this article. No doubt it will be Grace and her generation that will take Cloud computing for granted.

Price Match? - Don’t worry love, I’ll use my mobile

Friday, August 01, 2008

Posted by Ajaz Ahmed after visiting a real shop whilst at the same time visiting a virtual one. Confused? Read on…

I bought something from B&Q the other day and then went into Argos next door and noticed that the same product was £10 cheaper there than at B&Q. I went back next door and told them it was cheaper in Argos and asked them do a price match and refund me £10. The girl on the counter was asked by her supervisor to phone the store, confirm the price and if it was in stock, and only then refund the difference. She got the number from directory enquires and was given a national number to call, she dialled the number and was then held in a queue, I figured that once she got through she would need the catalogue number and then try to find if the local store had it in stock and that this could take some time. I pulled out my Sony Ericsson phone, logged onto the internet, went to www.argos.co.uk, did a search which showed the product, price and that it was in stock. I showed this to them, they were happy with this and refunded me my £10, the moral of the story is that I could only do this because the site was optimised for mobile phones and was very easy to use, I can think of lots of ecommerce sites where this would not have been possible.

Working the web: Article in The Sharpe Edge Magazine

Friday, July 25, 2008

The following article appeared in the June edition of The Sharp Edge magazine (Duncan Bannatyne’s publication for entrepreneurs).  Rob Wilmot, Quba Director answers questions on what any entrepreneur needs to know about doing business online but is too busy running their venture to ask.

Q) Given that if there is more than a three-second wait then you’ve lost your reader what are your tips for ensuring a site is quick and pages load fast?

A) With the proliferation of broadband speed internet connectivity in the developed World, the issue of download speed is not what it used to be. But the key is to identify your target audience and deliver content according to there needs, for instance much of the Middle East is still running on comparatively slow modem dial-up speeds. There are also capacity issues which can affect the performance of your site.  Regardless, by following some simple best practices you should ensure that your website is optimised for speed.

• Structure pages so that content is spread over a number of “lighter” pages rather than one “heavy” page;
• Optimise your graphics (more about this in question 2 below);    
• Carefully plan the use of advertising banners, as single entities their file size can be relatively small (15K), but when you start to have three or more on a page, the download size of a page starts to build up significantly;
• Use Flash only where necessary with the use of a “pre-loader” which allows the page to load first then bring on the Flash contents;
• Give the visitor the option to play video rather than play by default;
• If you website is database driven (website with subscribers usually are), make sure that your database is fast enough so that your website isn’t waiting for the database to catch up;
• Make sure you get you pages coded correctly using the XHTML standard. (Try Googling this for more information).

Q) What are the best ways to achieve image compression

A) For images that are photographic quality use Jpeg compression at approximately 60%. This retains the majority of the detail and colour gradients, whilst still substantially reducing the file size. For images with block rather than graduated colour - such as charts, logos, and line art - use the GIF file format.

Q) How can you ensure killer not filler content through compressing messages so they punch harder?

A) Generally visitors to a website will scan content rather than read in detail, as they would with printed material. It’s a recognised phenomenon that attention span is considerably less online. But to ensure you have killer content you need only apply some to straight forward techniques.

Use a clear hierarchy of text with headings and bold intro paragraphs so that it’s quick and easy for a visitor to grasp the over-riding page content and also easy to “dive into” sections that appear more relevant to their needs. Make sure that navigation is concise, useful, and clearly defined and accurately reflects the page content it points to. Use feature boxes containing concise messages with clear calls to actions. These are key to corralling visitors to the key content of you site.

The best advice I can give is hire the services of a professional copy writer to provide the top level headings and calls to action communicating with short, punchy, relevant, messages. Not only will they get to nub of the issue quickly, they will also ensure that there is consistency in the “tone of voice” which will result in visitor quickly builds an affinity with the site and stay longer.

 

Q) What are the best ways to increase sign ups?

A) Try using a “call to action” feature, making sure that this is clearly visible at all times. It is likely that on the homepage this would assume greater presence than on step down pages. Once into site content ideally the sign up feature should be in a consistent location throughout the site – preferably above the fold, (where the website reaches the bottom of the screen before having to scroll down). Ideally the call to action should be enhanced using some form of hook or incentive.

Ideally offer a reason or incentive to sign up. If you want to capture visitors’ details then you have to offer them something in return. Often this is in the form of a newsletter. The newsletter should offer more than an update on the company but should also include useful information and industry related news that will enhance their understanding and market knowledge. Alternatively offer something for free – be it a white paper or free demo or discount off first purchase.

Finally, and perhaps most importantly, you should minimise the amount of data you ask visitors to give you, whilst at the same time making it quick and simple to do this.

Q)  How can you improve navigation within a site? What sort of shortcuts can you include?

 

A) Establishing clear visual signposting on the homepage is essential. If your audience is diverse – the homepage is where you need to segment the different, channelling them into relevant content quickly.

Keep navigation consistent throughout the site. Bad navigation causes frustration and this can lead to visitors abandoning your site.

Try adding a “quick links” feature, (often a drop down box signposting key areas of the site). This will drive visitors to where you most want them to go.  You can also provide a site map, allowing visitors to take shortcuts to where the want to be. 

I you sell products or services direct from you site, pull out key products and create a focus on them.  This might be something like the top 5 best sellers.  This can also work where you have a lot of diverse enquiries to your site.  In this instance a listing the top 5 most frequently asked questions will prove a great help.

Q) Are corporate blogs magnets or turnoffs?

A) The simple answer is – it depends.  Blogs need to offer a reason to be read and responded to. You are competing for the eyeballs of a fickle audience.  For a blog to be effective you need to lay yourself, your company, your products and services bare. You need to talk to people – like people.  This means that you need to engage in an open, honest and candid conversation with your audience, whilst not being afraid to accept criticism. And, because that cristicm is often posted on your blog, you need to be prepared for a critical debate between third parties taking place on your turf.  All of this is counterintuitive to the guardians of traditional brands because for a blog to be truly effective, you cannot engage the usual spin that one way marketing affords.

Many companies, such as Microsoft encourage blogging by their employees. As these blogs are open to the world, the debate they spark can prove a useful source of customer research. Ideas can to be tested and the tone of feedback can be used to tune products or services.

But beware, blogging, done badly has the potential to be cataclysmic.  It only takes one “Ratner” moment of madness to bring the house falling down. Like ancient Rome, the Internet ‘is’ the mob, and with blogs you really do live or die by the sword.

Q) And does the same hold true for Podcasts?

A) There’s nothing more dreary than listening to a company’s annual report via an audio download (which a Podcast essentially is). There is definitely a real sense of ‘emperors new clothes’ when it comes to Podcasts. But I can offer a general rule of thumb - if your business is already audio or video content rich then Podcasts are a natural extention to you web presence. But if you are including a Podcast for no other reason than to ‘jazz up’ your company web experience then, unless it is astoundingly unique or good, you are unlikely to be adding any real value and your audience will, at best, be ambivalent about it.

Q) What is the best way of making PPC campaigns work?

(A) To make PPC work you need to understand your customer and learn to think like them. Anyone who has run a PPC campaign will know that bidding for the big broad, generic keywords will burn through you advertising budget like wild fire. So it is important to identify keywords that generate a steady volume of traffic but more importantly, a good rate of return. The key is to think about the typical user’s journey to a conversion and where you fit in!

I know I want something? – I think this is what I want? – Where can I get it from?

   

Q) Why do keywords matter?

A) They matter as they affirm you are right for your customer, as you both speak the same language.

Someone who wants to spend a lot of money on a designer sofa will be very descriptive and will use specific brand names to find the right product. So if you are selling designer sofas you should avoid costly broad terms like sofa and chair and bid on more specific descriptive terms.

Get your keywords wrong and you can find your advertising budget spent with very few conversions to show for it.

Q) When it comes to search engine optimisation, how can you get your site up the rankings? And why does it really matter?

A) Search engines have to ensure that when one of their customers searches for a term that it delivers results that matches their intention. If the search engine didn’t deliver, there is a good chance the customer may go to another engine.  Therefore search engines are looking out for companies that try and cheat or over egg the pudding.

We advise our clients to think about search engines as simply another visitor to their websites, and - by following some simple guidelines - the search engines will rank accordingly.

• Ensure there is enough relevant text content written in a language used by your audience that gives them an understanding of your products and services.
• Ensure your site is accessible for all which means optimising images for screen readers (often used by disables users), and ensure your site adheres to W3C compliancy.
• Remember to complete your Meta tags as if it was to be viewed by the end user  

Q) What is the best way of using tags and meta tags (including using plurals, synonyms, etc)?

A) The best way to think about tags and Meta data is as if the end user will be reading them.

With regards to Meta tags think about the title and description as a synopsis of the page, written to help people work out if this page is relevant to their intent.

The same is true for “Alt” data (The tags most commonly attached to images). Think about the visitors with screen readers and their needs. Try and be very descriptive as to the images content.

Learn the Hare’s lesson

Friday, July 18, 2008

Posted by Nick Higgs

The Hare and the Tortoise

A HARE one day ridiculed the short feet and slow pace of the Tortoise, who replied, laughing:  “Though you be swift as the wind, I will beat you in a race.” The Hare, believing her assertion to be simply impossible, assented to the proposal; and they agreed that the Fox should choose the course and fix the goal.  On the day appointed for the race the two started together.  The Tortoise never for a moment stopped, but went on with a slow but steady pace straight to the end of the course. The Hare, lying down by the wayside, fell fast asleep.  At last waking up, and moving as fast as he could, he saw the Tortoise had reached the goal, and was comfortably dozing after her fatigue.

Slow but steady wins the race.

The Preceding is probably the most famous of Aesop’s Fables, that of the Hare and the Tortoise. The story invites the reader to empathize with the underdog, the Tortoise, and rejoice in his defeat of the arrogant, boastful Hare. The “moral” of the story is that if you’re disciplined and work hard, you can vanquish any foe, no matter how superior they seem to be. However, that does not seem to be the true lesson of the story to me. The notion that the inferior competitor will always win as long as he doesn’t stop is faulty in that it requires that the stronger competitor does stop. The Tortoise didn’t win the race so much as the Hare lost it by letting his arrogance affect his judgment. Therefore it seems to me that the true lesson of the story is the Hare’s:

Don’t get cocky, or you’ll get beaten by somebody who should never even get close to you.

Manchester office grows with new recruit

Monday, July 14, 2008

After recently opening our new Manchester offices earlier this month, we have recruited Lillian Jackson as our new digital search manager.

Lillian joins us with a wealth of experience gained from top media agencies bigmouthmedia and Pavilion, managing marketing campaigns across a range of clients. When asked about the move, Lillian commented; “The full service aspect of Quba really attracted me to the company, the ability to offer an integrated package to clients from web design to online marketing is a USP that not all agencies can offer. The level of expertise the company provides is on a par with the offerings of other big players. I am very positive about the future of the Manchester office and excited to be part of the growth and development of the department”.

As the Paid Search Manager, Lillian will be in charge of the Pay per Click and Display strategies, along with the existing Online Managers.

Managing Director, Matthew Williams, sees the new addition to the team as the first of many; “Lillian is already a great asset to our team, and will play an integral part in the expansion of the company. We are constantly looking for online marketers that are as zealous about Digital Marketing as us. We need to increase the team to manage our ever increasing client base, and maintain the same standard of service our clients have become accustomed to”.

http://www.qubadigitalmarketing.com/

Littlewoods direct Quba to branding win

Monday, June 23, 2008

Quba recently won the top award at the cross media event b.TWEEN08 in Manchester. The brief was created by Channel 4’s 4 Talent team and retail giant Littlewoods Direct. The aptly named ‘Branding Talent’ award invited creative’s to seed their ideas online before being shortlisted to attend a workshop day prior to the event at the Museum of Science and Industry. The ideas were pitched at industry experts who judged nine presentations in order to find an outright winner.

Our idea ‘Little ME’ won over the judges for its innovative use of technology and integration within the brand. Based upon a desktop widget ‘Little ME’ aims to extend the Trinny and Susannah Shape Advisor within the Littlewoods Direct website. Users are able to create their own outfits by selecting various combinations based upon the shape of their bodies, and allowing a more personal shopping experience, and greater definition on how they visualise garments online.

Speaking on the win Assistant Producer Robin Cramp said ‘This is a really exciting win for us with a fantastic opportunity to build a great piece of functionally into a well renowned brand. ‘Little ME’ is a clever little desktop widget that allows busy people to fulfil their fashion aspirations by searching the Littlewoods catalogue via the use of some innovative technology. We look forward to taking the idea to the next stage with Littlewoods, and seeing the finished product implemented in the coming months’.

Talking from the brand perspective Bernard Page from Littlewoods Direct said ‘We are going through a huge transformation, and events like this (bTWEEN08) accelerate our learning enabling us to transform into the 21st century company we want to be’. Moving forward Quba will work directly with Littlewoods Direct facilitated by their partners at Carat Media to make the ‘Little ME’ widget a reality.

Find out more:

http://www.just-b.com/btween/branding-tallent/little-me

Gatecrasher on a digital high

Monday, June 09, 2008

Quba has launched a new website for Sheffield based Gatecrasher. The Summer Sound System site has been built to promote their upcoming dance music festival. 

With an audience predominately online Gatecrasher turned to us to assist them in their quest for festival dominance. Firstly we created a micro site for the event, and built an e-commerce system; eliminating commissions payable to third party ticketing companies, in turn saving thousands of pounds. Extensive research was carried out to build a profile of the target audience. The information was then used to ensure everyone who needed to know about the festival did.

We followed the site build by strategically placing the online marketing spend within a highly focused range of music websites and social networking destinations. The subsequent results from this targeted approach were no less than ‘phenomenal’ with ROI at 2488% on their spend with Google. While the Facebook campaign created ‘outstanding’ click through rates of 47%, and conversions to purchase of 12% above and beyond the industry average of 0.5%.

Speaking on the results, Gatecrasher’s Electronic Marketing Manager Jamie Wilkins said “We have used digital marketing in the past, but chose to invest more of the marketing spend online for our biggest venture to date. The results we received from our investment were beyond our expectations”.

Find out more:

View our Gatecrasher case study

Gatecrasher Summer sound system 2008

Wingate Wins the Wii! at YIBC 2008, Harrogate

Friday, June 06, 2008

Congratulations go out to David Wingate from PeopleCo in Harrogate who swung his way to first place in the Quba Golf Challenge held on Friday 6th June at the Yorkshire International Business Convention in Harrogate.

A great line up of speakers including supermodel Elle Macpherson, ex-heavy weight champion of the world George Foreman, John Howard former Australian Prime minister and founder of Innocent Drinks company Richard Read, gave some inspirational talks to the 1300+ delegates.

During the coffee breaks and lunch delegates were invited to take part in the Quba Golf Challenge with the aim of hitting the ball nearest to the pin on the Tiger Woods PGA golf game for the Nintendo Wii.

Golfers and non golfers alike took part with No1 spot on the leader board being held for most of the day by Cathy McBride of NPower. To see just how close the competition was view the results table here

Quba Director Darren Bristow commented, “It was our first time at this event and the first time we have done the Golf Challenge, however it went down so well I think we’ll be running it again soon”.

How do you scan a Pomegranate?

Sunday, June 01, 2008

I do like things that make our lives that little less stressful. Take for example the self-scanning tills at Tesco’s.  It isn’t ground-breaking innovation, but the idea that I wouldn’t have to deal with a grumpy cashier made me think my weekly shopping experience would be that little bit more tolerable.

Queuing (it was prime time shopping hour at my local Tesco Express) for a self scanning till, I was a little baffled to see a lady using one of the tills was getting quite flustered as she repeatedly tried to scan an item from her basket.  After a few (somewhat aggressive attempts), the machine helpfully informed her that assistance was required.  Moments later, a quite unhelpful member of staff wandered over, pressed a button or two, muttered something about it “always doing that” and let the woman continue to struggle on.  Once again, she began erratically attempting to scan her shopping by practically trying to embed the product into the scanner.  After a 5th attempt the scanner beeped.  The lady then proceeded to pull out a < href="http://en.wikipedia.org/wiki/Pomegranate">Pomegranate from her basket and began trying to scan it.  It is worth noting that there was no barcode on said Pomegranate, but still she persisted to try to get it to scan with increasing frustration and increasing amounts of applied pressure.

I never got to see whether the lady finally got the Pomegranate to scan as another till became available.  However, on recollection of the saga, it got me thinking that whilst self-scanning tills have reduced a small amount of (perceived) stress from my weekly shop, they are in fact terrifying and frustrating other shoppers and generally making their shopping experience a bit of a nightmare.  With this in mind, I begin to question the merits behind such ‘innovation’?  Have Tesco tried to solve a problem that wasn’t really there or is it that they simply skipped the usability testing and made a product that is not that user-friendly, understandable or easy to use? So many questions, I should ponder some more!

p.s. No, I don’t think the ‘Unexpected item in the bagging area’ alert is particularly helpful either!  Maybe I should try shopping for my groceries online?

Quba opens new Manchester office

Friday, May 16, 2008

Since 2004 Quba has been offering digital marketing as an integral part of the business; we have passed our expertise onto many clients who have reaped the online advertising benefits. Although recently we have found ourselves in an expansion quandary; the digital marketing development plans have being hampered by the noticeable skills shortage of digital marketers in the Sheffield region, this lead us to open a new office in Manchester’s Piccadilly gardens. 
When asked about the move Managing Director Mathew Williams said “As Manchester is the capital of Digital Marketing in the North, the move to the city seemed to be the next step to ensure we are at the forefront of changes in the industry, whilst also having access to big clients and being able to further our expertise from specialist recruits; something we found difficult to achieve in Sheffield. Having a base in both Manchester and Sheffield enables us to compete with big players in the online industry and put Quba on the map”.

Find out more:

http://www.qubadigitalmarketing.com