11 gold medals; 1 million hits; one great team.
Tuesday, September 09, 2008
Quba put in an award winning performance to deliver a banner campaign for Speedo in record time.
When Speedo needed an online campaign to promote the success of Olympic athletes Michael Phelps and Stephanie Rice, they turned to Quba to deliver a series of online banner adverts in record time. Phelps who won eight gold medals and Rice who won three, featured in the banners wearing beachwear in striking photographic poses. Viewers where then encouraged to click with the opportunity to win Speedo beachwear.
The digital campaign is a first for Speedo and the ideal medium for them to reach their target audience of teenagers and young adults. With the media campaign booked for the bank holiday Monday it meant that the Quba team needed to pull out all the stops and burn the midnight oil in order to meet the deadline. Quba also produced an interactive rich media banner featuring video of the athletes and the opportunity to enter the competition by submitting details into a form embedded into the banner itself.
“This was a challenging project” said Quba’s creative director Matt Jones “not only did we have to deliver the campaign in a very short timeframe but we had to use cutting edge technology to produce 34 variants of the banners for the overseas markets, this was no small task due the fact the translations meant that each banner needed to be tailored to exactly fit the copy”.
Building on this success, Speedo has already approached Quba to create another campaign to celebrate and promote the success of the Speedo Fastskin LZR racer suit. Following the success in the Olympics sales of this product have rocketed.
Matt commented further that “Many of our clients are using the Internet more and more to market their products and services. The medium is both highly targeted and accountable. We now have a growing team of specialist based in our Manchester office”.